The story
I know a campaign is never just a campaign.
I’m Ghazal Falahnejad, founder of GulfBC. I started working in digital marketing in 2016 and became professionally focused on online advertising and customer acquisition in 2020.
I have also been a business owner and manager. That experience changed the way I see advertising: a low CPL means very little if the leads are wrong, the offer is weak or the follow-up breaks down.
My Master’s in Management with a Marketing concentration from the University of Tehran gave me the academic foundation. Building businesses gave me the judgement. Managing campaigns gave me the data. GulfBC brings all three together.
